Challenges and Objectives

iq digital media marketing GmbH is the exclusive marketer of leading media brands in Germany. Its portfolio includes top-tier outlets across General News, Business & Finance, Specialist Media, and millennial-oriented publications. Websites such as FAZ.NET, Handelsblatt Online, DER SPIEGEL, SZ.de, DIE ZEIT, WirtschaftsWoche, and Tagesspiegel inform decision-makers daily.

With a total digital reach of 32.9 million unique users, iq digital is one of the leading marketers for digital quality media and media brands. The focus is on decision-makers, opinion leaders, and executives – target groups that require advertising with real impact.

As an experienced player in the media industry, iq digital knows exactly how to reach listeners with digital audio – particularly through podcasts, a format especially popular among its target audiences and well-suited for contextual and targeted communication.

However, when selling audio ideas to potential advertisers, the team faced one key challenge: traditional audio production.

Writing scripts, editing audio, and producing demos was simply too slow and cumbersome for the pace required in sales.

So, the three crucial questions were:

• •

  How can we create more relevant audio demos for more potential customers?

• •

  How can we involve prospects interactively in the process?

• •

  How can we relieve our production team?

The solution? AudioStack.

Solutions

With AudioStack’s platform, iq digital enabled its sales team to create high-quality audio demos themselves in just minutes.

How? With AudioStack’s AI-driven production workflow. Without any prior creative expertise, the sales team can:

• •

  Write or automatically generate scripts – tailored to each customer.

• •

  Choose from more than 1,700 voices and adjust tone so that the demo matches the brand and message.

• •

  Skip technical audio production – mixing, mastering, and soundbed assignment are fully automated.

The results speak for themselves.

Results

With the AudioStack Ad Creator, the premium marketer’s sales and creative teams produced more than 200 audio spot drafts within the first few months – supporting ideation and the sales process.

And since each demo takes only a few seconds to produce, the estimated savings amount to over 500 hours (about 60 working days) per year, plus more than €100,000 in production costs compared to traditional methods.

The clear benefits of AI-powered audio production as a core part of the sales process:

• Ad demos in seconds instead of days – enabling highly targeted and personalized outreach to many more potential customers.

• The sales team can independently and quickly develop creative audio ideas, giving them more control and creative freedom while allowing the production team to focus on the most important large-scale campaigns.

• Audio sales becomes an interactive process, allowing iq digital to demonstrate the speed, flexibility, and scalability of its solutions live – while also showcasing its own expertise.

Thanks to AudioStack, a previously impossible process – creating audio spots in real time – has been made possible through AI and automated workflows. Sales and creative teams can now focus on what truly matters: driving relevant revenue.